Marriages, business launches and state campaigns to promote the royal family are planned for Wednesday to take advantage of its auspicious date:9/9/09.
At nine seconds and nine minutes past 9am on Sept 9, the lucky number 9 will line up in the configuration of 09:09:0909/09/09.
The number nine -jiu in Mandarin - symbolises longevity in the Chinese language. Nine is also seen as a lucky omen throughout Asia.
In recognition of the auspicious date,the Prime Minister's Office is organising a campaign to enhance respect for the royal institution.
Rapeephan Sariwat, chief inspector at the PM's Office, said a "9 in the heart"campaign would be launched on Wednesday in honour of His Majesty the King.
People nationwide would gather at provincial halls, while cabinet members and high-ranking government officials will assemble at Government House to pay their respects to the King.
At 09.09, an ATR-72-500, a new royal aircraft, will be delivered by the Avions de Transport Regional of France to the Royal Thai Air Force at Don Mueang military airport.
Many business operators are taking advantage of the day to launch business campaigns.
Central Pattana Plc, the country's largest commercial property developer,will hold a campaign "Lucky Shopping No 9" to promote sales at Central Plaza Pinklao. GMM Grammy Plc opens its new film Har Prang on that day.Quality House Plc launches a campaign "9 Wonder" to promote its housing estate sales. Benz NK, the Benz dealer,is holding "the 9 Phenomenon" campaign.
In New Zealand, Chinese couples are queuing to take a walk down the aisle,hoping their marriage will last a long time.
But not all Chinese in Asia are convinced it's the best date to tie the knot.In Singapore, Wednesday is seen as far from ideal as it falls within the Hungry Ghost Festival which is in the seventh month of the lunar new year and is considered very inauspicious.
Wedding planners and hotels in the Lion City say couples are shying away from the date.
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