Monday, December 7, 2009

DELL joins VPP to take on projector market using latest DLP technology

Company to highlight after-sales services and superior warranty to rise to the top in 3 years


DELL has once again made an important development in Thailand’s IT industry with the latest cooperation with VPP Systems and Engineering as distributor to promote the sales of projector products among retail customers after enjoying overwhelming responses from commercial customers. The company is confident in its superior warranty and after-sales services with latest projector technology DLP, which is developed to replace the conventional LCD, to attract buyers. The new technology helps make projector more compact and light weight to pave way for Dell to reach the market’s top spot within 3 years.

Mr. Anothai Wetyakorn, Managing Director of DELL Corporation (Thailand) Co., Ltd., one of the leaders in Thailand’s IT industry, disclosed that DELL had selected VPP Systems and Engineering Co., Ltd., leader in sales and distribution of projector products in Thailand to handle distribution of DELL projectors in attempt to break into retail consumers after enjoying tremendous acceptance from commercial buyers. “We are planning to offer products to retail customers starting late this year. The introduction of DELL projector products in Thailand is part of the company’s expansion of product line to cover greater consumer needs. We have so far done well with large corporate customers and this time we would like to reach out to retail customers with 4 quality projector models. With excellent product quality and warranty, along with strength of VPP Systems and Engineering, we are confident in becoming the leader in DLP technology projector in the Kingdom within 3 years,” he said.

As for details of DELL projectors, Mr. Krittawit Kritiyarunegroj, Marketing Manager, South Asia, DELL Corporation, said: “DELL will offer 4 projector models using the latest DLP technology. These models are namely M109S at 16,900 baht; 1210S at 18,500 baht; 1410X at 22,700 baht and 4310WX at 39,000 baht. These new projectors are priced similarly to the LCD projector but with better picture clarity, compact design and light weight feature to attract modern consumers. Most important of all, DELL is highly recognized for its superior after-sales services and service warranty of free repair for 2 years. The bulb also comes with warranty of 2,500 hours, which is 2.5 times longer than the conventional 1,000-hour warranty,” he explained.

During the introductory period, DELL Corporation (Thailand) will offer a special promotion, which includes 2-year free repair at site, bulb warranty of up to 2,500 hours, free 70” X 70” projector screen and premium designed projector bag.

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